Fly Away

Fly Away looks like the top layer of a sky at dusk, just past periwinkle, with a soft lavender cast that doesn't feel either "blue first" or "mauve first." Compared to Birdie Num Num, it's less of that blue-purple tug and more settled in the purple lane. Against Blue Lips, it's notably deeper and more saturated, so it doesn't read like a polite wash. And unlike Cold Lips, it's cooler than it is sharp, with a gentler edge.

I reach for it in product interfaces where you need a highlight color that shows up on light UI without screaming. It's great for charts in consumer fintech and onboarding steps, especially when you want the purple identity but don't want the clinical precision Cold Lips brings. In motion graphics and social promos, it holds attention while staying calm under busy layouts.

Pair it with warm off-whites for lift, or with cool grays if you need it to recede a notch. If you put it next to very icy purples, it'll quietly look more "velvety" than "edgey," which is the point.