Aristocratic Velvet

#980b4a

Richer magenta-red, softer than berry, calmer than wine

Save
Share

About Aristocratic Velvet

Aristocratic Velvet is the deepest thing in this cluster, it's pulled so far down the value scale that the red almost disappears into itself. Compared to 's aggressive warmth or 's deliberate heat, this one doesn't announce itself. It's darker and cooler, sitting closer to 8 Bit Eggplant's territory but without that purple lean. There's still red underneath, though. You have to look for it.

Reach for this in luxury interfaces, high-end product pages, and premium fintech apps where restraint reads as confidence. Rich status states, exclusive membership indicators, destructive actions on dark backgrounds where you want gravitas instead of alarm. It's the color for confirmations that matter, for moments where you're trusting the user to know what they're doing. Against near-black or charcoal it reads almost black-red with real depth. Against anything lighter it finally reveals itself as red, a red that's been through something.

Pair it near warm grays and it'll feel distant, even cold, which is exactly the point if you're designing something that should feel selective or hard to reach. This is the one I reach for when restraint and depth matter more than urgency.

Gradient preview

See how this color looks in an animated mesh gradient.

Conversions

Click any value to copy.

Need this programmatically? Color API

Code snippets

Copy this color into your project.

Contrast checker

WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.

On White #ffffff

Aa
8.46:1AAA

On Gray 100 #f5f5f5

Aa
7.76:1AAA

On Gray 900 #18181b

Aa
2.09:1Fail

On Black #000000

Aa
2.48:1Fail

Variations

Shades

Darker variations, created by mixing toward black.

Tints

Lighter variations, created by mixing toward white.

Tones

Muted variations, created by reducing saturation.

Hues

Hue rotations around the color wheel.

Temperatures

Warm and cool shifts of this color.

Color harmonies

Complementary
Analogous
Triadic
Split Complementary
Tetradic

Suggested palettes

Palettes built around this color.

4 colors
3 colors
4 colors
4 colors

Community palettes

Published palettes that include this color.

Similar colors

#990f4b
#941751
#920a4e
#9e003a
#990033
#9b2848

Create a gradient with Aristocratic Velvet

Open the generator with this color pre-loaded.

Start creating