Berry
#990f4b
Deep berry red for high-contrast accents
About Berry
Berry sits where red gets warmer and more saturated than its neighbors, but doesn't tip into purple the way 8 Bit Eggplant does. It's heavier than Amore, less apologetic. This is a red that actually feels like red, committed to the hue without any coolness pulling it sideways or lightness making it soft.
Reach for this in healthcare interfaces, security dashboards, and fintech apps where you need a stop signal that reads as urgent without feeling cold. Critical alerts, destructive confirmations, live status indicators. It works particularly well against dark backgrounds, where it lands with real weight and presence. Against lighter neutrals it stays grounded instead of shifting toward pink, which makes it useful when you need the color to hold its ground.
The saturation is aggressive enough to work at small sizes, but the warmth keeps it from feeling as clinical as Bindi Red. Pair it carefully against warm grays, that combination can feel hostile, which is either exactly right or completely wrong depending on what you're building.
Code snippets
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Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
Variations
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