Indochine
#9c5b34
Earthy, muted terracotta brown with cooler undertone
About Indochine
Indochine looks like a sun-warmed clay pot after the label's been handled. It's not as soft as Gingerbread Crumble, and it doesn't float with the lift Cinnamon Sparkle has. This one sits deeper and more grounded, with a brown that reads earthy first, not spice-first.
As a Yellow family brown, it brings reddish warmth without the orange swagger. I use it for heritage food and beverage branding where you want a tactile label tone and reliable legibility in UI: sticky header bars, active tabs, and product detail price pills on artisanal e-commerce. It's also strong for editorial components like pull-quote frames and chapter tabs on brown-heavy layouts, especially when you've already got Coconut nearby and need something with more brown depth than mid-road caramel.
Quirk: pair Indochine with cream or true warm neutrals. Cool grays make it turn flat fast, and it'll fight any palette that's chasing brightness over substance.
Code snippets
Copy this color into your project.
Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
Variations
Shades
Darker variations, created by mixing toward black.
Tints
Lighter variations, created by mixing toward white.
Tones
Muted variations, created by reducing saturation.
Hues
Hue rotations around the color wheel.
Temperatures
Warm and cool shifts of this color.
Color harmonies
Suggested palettes
Palettes built around this color.
Community palettes
Published palettes that include this color.
