Plum Perfect
#aa1155
Deep plum red with saturated cool magenta edge
About Plum Perfect
Plum Perfect looks like a bruised berry caught between lipstick magenta and darker wine. In a UI screenshot it reads richer and more grounded than Raspberry, and it doesn't go as glossy or candy-slick as Plastic Lips. The temperature feels more plum-cool than cherry-warm, with a deeper, slightly muted saturation that keeps it from popping like a "red alert."
I use it when you need a red-family cue that still feels human but not playful, especially in dashboards and finance apps where the background is busy and you want the highlight to hold its weight. It's also a solid pick for healthcare workflow states where French Wine can feel a bit too pinot-clean, like the one you reach for when you want serious without drifting into maroon heaviness. Think status tags, error headers, and selected navigation states on light or dark themes.
Pair it with soft neutrals and charcoal grays, not warm creams, or the plum undertone can turn a touch dusty.
Code snippets
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Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
Variations
Shades
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Tints
Lighter variations, created by mixing toward white.
Tones
Muted variations, created by reducing saturation.
Hues
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Temperatures
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