Raspberry
#b00149
Raspberry magenta-red: brighter, softer than crimson neighbors
About Raspberry
Raspberry is the red I notice as soon as it hits a bright UI icon set: not dark like Bindi Red, and not wine-cool like Fancy Red Wine. It sits in the middle, with a stronger red identity than the more cherry-warm M. Bison, and it stays clearly on the lively side instead of turning maroon.
I reach for Raspberry in healthcare apps and enterprise dashboards when you need an attention state that still feels human, not heavyweight. It's great for validation errors, lab result callouts, and status chips where you want quick scanning at small sizes without drifting toward pink or collapsing into near-black. Compared with those neighbors, the undertone reads warmer and cleaner, so the alert feels direct rather than settled.
Pair it with neutral grays and light backgrounds; with cream tones it can start to look a little saccharine. If you want the "critical stop" impact, Raspberry won't do that job as confidently as Bindi Red.
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Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
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