Tomato Sunrise

#aa251b

Lighter, cooler tomato for soft focus alerts

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About Tomato Sunrise

Tomato Sunrise looks like the first flash you get off a ripe tomato under morning light. It's red-orange, but it doesn't have the aggression of or the tighter, warning-badge charge of . Compared to those deeper, more coiled reds, this one reads lighter and cleaner, with a softer heat that feels deliberate rather than urgent.

I use Tomato Sunrise when you want checkout and media CTAs to feel hot without turning hostile. It's great for e-commerce purchase buttons, food and retail campaign tags, and music or streaming promo overlays where the button should pop fast, but not look like it's threatening the user. Against cool grays it stays true. On warm neutrals it can drift toward ketchup-y orange, so keep your nearby whites slightly cooler for contrast. If you're coming from , this shade holds a more balanced tomato tone and doesn't run as orange-forward.

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Contrast checker

WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.

On White #ffffff

Aa
7.02:1AAA

On Gray 100 #f5f5f5

Aa
6.44:1AAAAA Large

On Gray 900 #18181b

Aa
2.52:1Fail

On Black #000000

Aa
2.99:1Fail

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