Christmas Red
#b01b2e
Deeper, cooler red for alert hierarchy, not brick
About Christmas Red
Christmas Red hits different because it refuses the orange undertone that makes Brick by Brick so tactile, and it won't smolder like Active Volcano does. This one's saturated and unapologetically cool-leaning, there's blue in it, which means it reads as red first, not as orange playing dress-up. It's the kind of red that actually lands on holiday packaging, seasonal branding, and festive UI without looking cheap or costume-y.
Use it in retail interfaces, seasonal campaigns, and luxury e-commerce where you need red that feels intentional rather than warm. It works on premium product cards, limited-edition badges, and gift guides. Against white it's commanding but not aggressive. Against deep grays or navy it holds its own without the warmth-seeking behavior that makes Active Volcano work harder in cool contexts. Unlike Cherryade's approachable pink lean, this one stays pure red.
The catch: this coolness means it can feel slightly formal or institutional on cream backgrounds, save those warm neutrals for Brick by Brick. Pair it with charcoal, deep navy, or rich blacks and it settles into something that actually looks expensive.
Code snippets
Copy this color into your project.
Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
Variations
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Tones
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