Pimm’s
#c3585c
Warm pink-orange for softer, friendly focus panels
About Pimm’s
Pimm's is the orange you notice first as drink-color on a warm afternoon: juicy, but not fiery, with a slightly softened edge like it's been lightly stirred instead of blasted. Compared to Her Velour, it feels a touch cleaner and more lively, less dusty-rose and more outright orange. Compared to Autumn Fire and Barbecue, it gives you the same red-lean warmth, but without their extra snap or rusted weight.
I use it for friendly product accents in health, skincare, and food brands where you want "appetizing" without turning the UI into a warning label. It's great for CTA buttons, badges, and promotional cards in mobile shopping and lifestyle apps, and it holds up nicely in editorial layouts for short-run sections and pull quotes. If your orange neighbors feel too urgent (Autumn Fire) or too grounded (Barbecue), Pimm's stays in that middle lane.
Quick note: on very pale backgrounds it can read a bit lighter than you expect, so pair it with a warmer dark for text and borders to keep the hierarchy crisp.
Code snippets
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Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
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