New Love

New Love sits between "fresh" and "pastel," but it's not the crisp lilac hit you get from Digital Lavender. It feels lighter and more forgiving than Fog Syringa, with a softer, slightly creamy lift instead of that cool, dusty haze. Compared with Lavender Bliss, it keeps more violet in the mix, so it doesn't drift as warm or vanish into mauve-leaning creaminess.

I use this shade for product UI where you want a friendly purple that still reads clean on light backgrounds. It's my go-to the one you reach for for onboarding steps, rehab or telehealth progress screens, and skincare subscription flows, especially when you need section headers and empty-state panels to feel present without turning smoky. It also holds up nicely behind lifestyle photos for e-commerce hero banners, keeping labels legible without looking "pressed" or chalky.

Pairing tip: keep it with cooler whites or soft gray text. If you lean too far into beige, it starts to slide into mauve-tinted neutrals fast, and you lose that fresh New Love clarity.