Bottom of My Heart
#cc0077
Deeper raspberry red for heartfelt, grounded UI
About Bottom of My Heart
Bottom of My Heart is the shade that sits between punch and presence, it's got the saturation of Anger but skips the furnace heat, and it's deeper and cooler than anything in the Benevolent Pink direction. This one feels intentional without feeling volatile. It's the red that holds its ground against both warm and cool backgrounds without needing the room to lean a particular way.
Reach for this in music apps, creative platforms, and social interfaces where you need something that signals importance or interaction without the emergency connotations. Works for favorite toggles, saved states, highlight actions that matter but aren't warnings. Patient-facing health apps, dating interfaces, product recommendations where the emotional weight matters more than the urgency. The saturation keeps it readable at small scales, the coolness keeps it from reading as aggressive.
Test it against warm neutrals early, it'll read distinctly red-forward there, which is the point. Against cool grays it stays grounded and present. It's denser than Benevolent Pink but refuses the heaviness that pulls Beet Wave toward emergency territory. The one you reach for when the action deserves recognition, not alarm.
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Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
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