Infectious Love
#bb1177
Lively crimson-magenta for punchy red highlights
About Infectious Love
In a UI mockup, Infectious Love reads like a red that already knows where it's going. It lands in that loud-but-controlled zone, with a slightly pink-leaning undertone that feels more contagious than urgent. Compared to Aztec Warrior's weighty red heat, this one is less dense and more lifted, like the highlight phase of the same idea rather than the body.
Where Botticelli feels seductively light and cool, Infectious Love keeps the saturation a notch higher and the temperature a touch warmer, so it doesn't drift toward translucent. I reach for it in dating apps, beauty and skincare product pages, and music streaming tiles when you want desire and attention without triggering "stop" energy. It also works well for review actions and featured badges on social platforms, because it holds clarity over dark surfaces but won't look industrial.
One quirk: next to true cherry reds it can feel a bit "pink-forward," so if you need strict red separation, pull it off a cooler neutral or add a deeper base behind it.
Code snippets
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Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
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