Very Berry
#bb3381
Deep, cool berry-red for primary buttons and links
About Very Berry
Very Berry sits like a deep berry jam smear on a checkout button: unmistakably red, but it lands cooler and richer than the magenta snap of Razzle Dazzle. It's not mauve-light, and it doesn't drift duskward the way Rrosy-Fingered Dawn does. Compared with Spicy Purple, it keeps more red focus and less purple weight, so the accent feels tighter and more "red-first" even when you bump saturation.
I reach for it when I need a red accent that reads confident on real product surfaces, not just in a color chip. Think dashboards and finance apps where status tags, active filters, and selection states should feel decisive without tipping into pink alarms. It also works in music and media UIs for recording or queued states where the red needs body, like a filled-in indicator rather than a highlight.
Pair it with near-whites and clean neutrals; warm backgrounds can make it veer toward berry-pink fast, especially next to lighter Reds.
Code snippets
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Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
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