Plum Kingdom
#aa3377
Muted plum magenta for calm, mid-tone hierarchy
About Plum Kingdom
Plum Kingdom looks like a ripe plum turning toward dusk, not a bright rose and not a wine bruise. Compared with Hibiscus, it's less petal-clean and more "inked" in feel, with a deeper, plum-brown edge instead of that balanced glow. Compared with Murderous Magenta, it trades magenta punch for a richer, quieter red that doesn't read as straight red-pink. And next to Spicy Purple, it stays more red-rooted and less velvet-purple.
In UI, that undertone shows up as dark plum confidence: good for primary actions that need weight without going alarm mode. I'd drop it in dashboards and finance apps for selected tabs, "in review" tags, and prominent toggles where the product should feel decisive, not escalatory. It also works well in creator and media workflows for states like "scheduled," "edited," or "publishing," where you want urgency with restraint.
Quirk: on very rosy backgrounds, Plum Kingdom can lose contrast and start reading closer to mauve. Pair it with cooler grays or steely neutrals so it stays distinctly plum.
Code snippets
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Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
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