Red Hot Chili Pepper
#db1d27
Hot orange-red with cleaner, tighter emphasis
About Red Hot Chili Pepper
I keep this Red Hot Chili Pepper tone for when a red needs to feel hungry, not angry. It's not the darker, cooler "warning red" of Angry Tomato, and it doesn't have the all-in heat of Chicken Comb. This one sits a step brighter, more saturated, and more orange-warm in the midtones, so it reads like spice on a fresh label rather than blood or a siren.
In UI, it's the one you reach for when you want CTAs that feel appetizing on restaurant ordering, grocery checkout, and food e-commerce tiles. It works in editorial layouts too, like sports and lifestyle covers where you need punch without turning into propaganda. Next to Snake Fruit, it's redder and more decisively colored, so it carries impact even when the imagery is glossy.
Quick watch: on very warm photography it can look slightly "spicier" than you expect, so pair it with charcoal, near-black, or cleaner oranges to keep the orange family vibe consistent.
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WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
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