Red Hot Chili Pepper

#db1d27

Hot orange-red with cleaner, tighter emphasis

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About Red Hot Chili Pepper

I keep this Red Hot Chili Pepper tone for when a red needs to feel hungry, not angry. It's not the darker, cooler "warning red" of , and it doesn't have the all-in heat of . This one sits a step brighter, more saturated, and more orange-warm in the midtones, so it reads like spice on a fresh label rather than blood or a siren.

In UI, it's the one you reach for when you want CTAs that feel appetizing on restaurant ordering, grocery checkout, and food e-commerce tiles. It works in editorial layouts too, like sports and lifestyle covers where you need punch without turning into propaganda. Next to , it's redder and more decisively colored, so it carries impact even when the imagery is glossy.

Quick watch: on very warm photography it can look slightly "spicier" than you expect, so pair it with charcoal, near-black, or cleaner oranges to keep the orange family vibe consistent.

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Contrast checker

WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.

On White #ffffff

Aa
4.98:1AAAAA Large

On Gray 100 #f5f5f5

Aa
4.57:1AAAAA Large

On Gray 900 #18181b

Aa
3.56:1FailAA Large

On Black #000000

Aa
4.22:1FailAA Large

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