Loveland

#e6718d

Light rose-red highlight, cooler than Raspberry Mousse

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About Loveland

Loveland looks like a confident red-pink that's been filtered through soft morning light. It's not as coral-leaning or grounded as , and it doesn't drift toward the more cautious, daylight-soft feel of . Compared with I Love You Pink, it holds onto a stronger red core, with less airy lift and more "stay with me" presence.

For UI, I like it as the one you reach for when a highlight needs to feel friendly without slipping into blush territory. Think dashboards and finance apps for primary action buttons, selected states, and pill badges, plus fintech onboarding where you want momentum that still reads human. It also works well in patient-facing flows and retail subscription screens for confirmation chips and inline emphasis, especially where other reds feel too hot or too sharp.

One quirk: on very pale backgrounds it can read slightly rosier than you expect, so I usually pair it with crisp neutrals or a cool-gray text stack to keep the undertone clean.

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Contrast checker

WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.

On White #ffffff

Aa
2.95:1Fail

On Gray 100 #f5f5f5

Aa
2.71:1Fail

On Gray 900 #18181b

Aa
6.00:1AAAAA Large

On Black #000000

Aa
7.11:1AAA

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