Red Ribbon

#ed0a3f

Slightly deeper crimson-orange for strong data cues

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About Red Ribbon

On a checkout screen, Red Ribbon reads like a red that's been pulled slightly toward fruit and punch, not toward the cooler, more restrained confidence of . It has a clean, saturated bite, but its attitude is less "heated alarm pulse" than , and less dried, pantry-tang than . Think pure red-forward energy with a tighter, more focused tone.

I use it when the UI needs urgency that still feels deliberate, especially in commerce banners, payment step confirmations, and offer expiry timers across retail and subscription apps. It also works for product promo thumbnails in streaming and ecommerce landing pages where you want instant legibility without drifting into the grabbier magenta heat of or the brickier sourness of . The one you reach for when you want "red" to land as a call to act, not a mood swing.

Quirk: on very warm creams it can start to feel a touch sweeter, so I'll often balance it with cooler off-whites or muted charcoal to keep it crisp.

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Contrast checker

WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.

On White #ffffff

Aa
4.45:1FailAA Large

On Gray 100 #f5f5f5

Aa
4.08:1FailAA Large

On Gray 900 #18181b

Aa
3.98:1FailAA Large

On Black #000000

Aa
4.72:1AAAAA Large

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