Breath of Fire
#ee0011
Hot blood-red orange for urgent highlights and icons
About Breath of Fire
Breath of Fire is the red that actually bleeds orange. It's hotter and more saturated than Barberry or Assassin's Red, both of those sit cooler and more clinical. This one doesn't ask permission. It's the kind of color that reads aggressive on first glance, then you realize it's just fully committed to being warm rather than trying to play it safe in the red-orange middle ground.
You'll reach for it in product launches, high-energy retail interfaces, and entertainment contexts where red needs to feel less like a warning and more like an announcement. Call-to-action buttons on e-commerce platforms that actually want conversion heat, live-action badges, notification systems in music or gaming apps, brand moments that need presence without restraint. Against white it charges forward. Against dark interfaces it holds its own without flattening.
The thing: pair it with warm neutrals and it can tip into fever territory. Pair it alongside cooler grays and you get real contrast, the color actually pops harder against cool tones than against warmth, which is the opposite move from Cherry Tomato. Use it when you need red that feels less clinical than its neighbors and more willing to own the space.
Code snippets
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Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
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