Neon Pink
#fe019a
Highest-saturation hot pink for sharp callouts
About Neon Pink
Neon Pink looks like a hot-pink button that's been tuned colder. Compared to Big Bang Pink, it doesn't lean magenta enough to feel cool-blue restrained, and compared to Burning Raspberry, it's less candy-bright and less razor-sharp. The undertone stays strongly pink, but the lightness keeps it from feeling heavy or alarm-bloody like Forgiven Sin.
I use it when the UI needs a primary action that reads current and slightly edgy, especially in music and entertainment interfaces, social platform CTAs, and luxury brand dashboards where you want "go" to feel intentional, not generic. It's great for highlight states, promo badges, and announcement chips around Chinese New Year timing, since it lands more distinctive than Brink Pink. It also holds its character at small sizes without turning into a blob.
Pair it with deep grays or cool blacks for crisp edges. On warmer backgrounds, it can skew more toward pure magenta than you expect, so sanity-check the context before you ship.
Code snippets
Copy this color into your project.
Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
Variations
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