Fluorescent Pink
#fe1493
Crisp neon-magenta for sharper, lighter red accents
About Fluorescent Pink
This one looks like a neon sign that's been softened just enough to stay readable, not frantic. Fluorescent Pink sits brighter and lighter than Forgiven Sin, with none of that restrained, flatter glow. Compared to Burning Raspberry, it keeps more warmth and a smoother feel, so it doesn't cut as cold or sharp. And unlike Big Bang Pink, it doesn't lean magenta-blue. It stays firmly in a hot red-pink lane.
I use it when I want a primary action that feels fast but friendly, the kind of the one you reach for when the UI needs attention without slipping into the cooler fuchsia personality of the other reds. It's great for consumer apps, e-commerce promos, and media controls where buttons and pills need to pop on bright surfaces. Also solid for dashboards and finance apps when the brand system already uses pink highlights and you want the CTA to stay consistent across components.
Quirk: because it's light and intensely saturated, it can overpower dark photography. Pair with deep charcoal or near-black typography so the pink stays the lead.
Code snippets
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Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
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