Vivid Raspberry
#ff006c
Saturated raspberry-red magenta-leaning for high-contrast UI
About Vivid Raspberry
I keep seeing Vivid Raspberry like a rasp candy that stayed slightly underripe, not neon, not rose-gum. It lands as a saturated red with a clean pink undertone, but the punch is tighter and more confident than Shocking Rose, and it doesn't lift as light as Burning Fireflies.
In product UI, it's the color I'd use for primary-but-controlled actions and alert chips where you want urgency without tipping into "pink alarm." Think dashboards and finance apps for transfer confirmations, risk banners, and attention states that need clarity fast. I also like it for retail checkout and campaign tiles where the background is neutral and you need the CTA to feel forward, not sugary. Compared to Retro Pink Pop, Vivid Raspberry reads a touch deeper and less springy, more red-core than magenta-pop.
Pair it with cool grays or crisp off-whites so the pink bias stays sharp. On very warm creams it can start to look a little sticky, so keep contrast roomy or add a darker companion color.
Code snippets
Copy this color into your project.
Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
Variations
Shades
Darker variations, created by mixing toward black.
Tints
Lighter variations, created by mixing toward white.
Tones
Muted variations, created by reducing saturation.
Hues
Hue rotations around the color wheel.
Temperatures
Warm and cool shifts of this color.
Color harmonies
Suggested palettes
Palettes built around this color.
Community palettes
Published palettes that include this color.
