Pucker Up

#ff1177

Punchier warm fuchsia-red for high-contrast UI moments

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About Pucker Up

Pucker Up is that hot, candy-red that looks like it's still holding onto pink light, even though it's firmly in the red family. On a dark mock it reads louder than a clean crimson, but it doesn't drift as far toward fuchsia as or . The undertone feels warmer and more saturated, with a slightly higher lightness that keeps it from feeling heavy or "stuck" in the background.

I use Pucker Up when the UI needs urgent without tipping magenta. Think checkout confirmations in retail, promo and coupon banners in ecommerce, and session or payment status chips in fintech. It also works well for motion accents in SaaS when you want the red to pop through easing, without the cooler tech chill you'd get from .

Pair it with near-neutrals that aren't too creamy. Warm whites can make it go extra candy, so if the layout's already warm, try cooler grays to keep the red feeling crisp.

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Contrast checker

WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.

On White #ffffff

Aa
3.75:1FailAA Large

On Gray 100 #f5f5f5

Aa
3.44:1FailAA Large

On Gray 900 #18181b

Aa
4.72:1AAAAA Large

On Black #000000

Aa
5.60:1AAAAA Large

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