Avant-Garde Pink
#ff77ee
Avant-garde hot-pink with airy magenta brightness
About Avant-Garde Pink
This is the pink that feels aggressive without being cheap. It's warmer and denser than Atomic, sits heavier than Bubblegum Kisses, and has none of the restraint you get with either. It lands on screen like it owns the space, but it's not trying to be retro or nostalgic about it, just confident in its own saturation.
You reach for it when the brief calls for bold and you mean it. Design tools and creative software use it for primary actions and feature announcements. Social platforms pull it for celebration states and milestone badges. Fashion and beauty brands grab it for campaign hero images and product launches where energy matters more than subtlety. It works in illustration, icon systems, and as a full-screen accent color when the interface can breathe around it.
Pair it with whites, near-blacks, or equally saturated colors, anything muddy or desaturated will make it feel cheaper than it is. Medium-weight type and heavier will sit on top without disappearing. This one doesn't need defending, but it does need company that matches its conviction.
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Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
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