Orange Juice
#ff7f00
Slightly deeper, saturated orange for clear hierarchy
About Orange Juice
Orange Juice looks like a fresh squeeze that's already been tempered by light. It's brighter and cleaner than Oriole, but it doesn't feel as sharply "lit." Compared with Heat Wave, it carries less roadside-dusk heaviness and a more upbeat, citrus-leaning tone. And unlike Habañero, it avoids the spicier, more aggressive burn; this one reads smoother, with a friendlier undertone that stays closer to yellow than amber-red.
I use Orange Juice for UI moments where you want clear emphasis without the "too hot" edge. Think ecommerce checkout progress steps, subscription renewal badges, and travel booking highlights that sit on pale cards. It's also a strong fit for logistics and food-delivery apps where status labels and promo CTAs need to pop fast, but still feel approachable. In those screens, it works as the one you reach for when you want orange visibility that stays optimistic at small sizes, not spicy.
Pair it with soft creams, warm grays, or charcoal text. If you push it onto thin borders over busy imagery, it can look flatter than the neighbor oranges, so I prefer filled states here.
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Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
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