Wineberry
#663366
Cool wine-plum tint for subtle accents and UI
About Wineberry
Wineberry looks like a muted wine mauve that's been softened down rather than deepened. It sits between the heavier plum tones and the more lively grape shades: more mauve than blackberry, and noticeably less "lifted" than Opulent Purple.
Compared with Opulent Purple, Wineberry's saturation relaxes, so it feels calmer and less intentionally spotlighted. Relative to Plum, it reads a touch brighter and more pink in the undertone, with less of that grounded, near-burgundy weight. It's the pick I reach for when you want the one you reach for shade that feels warmer than pure white neutrals but still stays restrained.
In practice, I use Wineberry for dashboards and finance apps where active states, removable filters, or inline badges shouldn't look ink-dark. It also works on creator and media pages for tag chips over still images, where you need the label to hold up without going too magenta. Pair it with creamy grays or cocoa browns; pure cool steels can make it feel a little tired.
Code snippets
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Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
Variations
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