Red Reign
#800707
Deep burgundy red for emphasis over maroons
About Red Reign
Red Reign reads like a deep, clean blood red with an orange tilt, not a muddy wine and not a lacquered "left in the shade" red. Compared with Maroon, it has more forward heat and less wine drift toward near-black, so it doesn't feel inward or thick. Against Salami, it's less dusty and less cured-meat flat, with a smoother, more immediate saturation.
This is the one you reach for when you need an alert tone that still feels "manufactured" and readable, especially in dashboards and finance apps where urgency has to stay professional. I also like it in regulated product UI for medical devices and lab workflows, plus compliance-heavy packaging for hot sauces and spice rubs that should look seasoned, not romantic. In editorial layouts, it behaves more like a crisp rule line than a heavy ink stamp.
Pair it with cream, toasted cocoa, and warm charcoals. If you stack it next to darker reds in the family, let it lead the hierarchy so it doesn't get mistaken for the more settled maroons and dark variants.
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Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
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