Scoville Highness
#900405
Darker, wine-red orange for high-contrast alerts
About Scoville Highness
Scoville Highness looks like a deep orange-red that's been pressed closer to the center of the flame. It has more lift than Brick Red, so it doesn't sit flat or turn brown on you, and it's cleaner and more ember-hot than Jack and Coke, which reads a touch cocoa-dark. Compared to Cayenne, this one feels more deliberate and saturated, not rusty-spicy, with a brighter undertone that keeps it from going heavy.
I use it when the UI needs to feel urgent without turning into a siren. Think ordering and checkout states, shipping and "attention required" panels, and moderation queues where you want instant recognition but not the hot snap of Cayenne. In packaging, it shows up on bold label bands for snacks and sauces, plus product callouts on dark-themed dashboards and in retail signage that has to hold up under mixed lighting. It's the one you reach for when you want heat with control.
Pair it with charcoal, ink-black, or cool greiges to keep the orange from feeling too intense. On warm creams, it stays redder than Brick Red, but it can still edge toward a flatter, brick-adjacent read if the paper stock is very yellowed.
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WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
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