Chorizo
#aa0011
Deep brick-red warmth, calmer than warning reds
About Chorizo
Chorizo sits where red stops trying to be serious and starts leaning into heat. It's darker and more saturated than Büchel Cherry, but it doesn't have Blood Rush's raw temperature or All Systems Red's clinical edge. This one reads as red first, but there's actual warmth underneath, the kind that feels deliberate, almost spicy.
You'll want it for product badges, call-to-action buttons, and entertainment interfaces where you need attention without the emergency-room feeling. Streaming platforms, gaming overlays, food and beverage brands, premium feature highlights on light backgrounds. It lands heavier than Büchel Cherry on white, but it doesn't get cold or flat the way All Systems Red can. There's no apology in it.
The thing: pair it with blacks, charcoals, or whites and it stays sharp and readable. Warm neutrals and creams will amp up the orange undertone, which isn't always bad, it just shifts the mood from alert to appetite. Know your background or risk it reading less red, more paprika.
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Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
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