Nippon

#bc002c

Nippon red leans deeper and warmer than Hinomaru

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About Nippon

Nippon reads like a committed, brand-safe red that still has orange traction in it. On my screen it feels a touch lighter and more open than , and it doesn't snap quite as "clean" toward true red as . It sits in the middle ground: warm, but not wine-cool, and not smoldered into anything heavier.

I reach for dash-ready accents when you want red that stays friendly at UI scale, especially in consumer apps where the color has to show up across many states. Think packaging and product labeling for snacks and household goods, onboarding highlights, and navigation cues that should feel urgent without becoming warning-bright. Compared to , Nippon holds less "turned up" heat in the undertone, so it lands more controlled and less punchy.

If you place it on very warm creams, it can drift a bit more orange than you expect. Cool grays and neutrals keep it behaving like the steady brand red you planned.

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Contrast checker

WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.

On White #ffffff

Aa
6.61:1AAAAA Large

On Gray 100 #f5f5f5

Aa
6.07:1AAAAA Large

On Gray 900 #18181b

Aa
2.68:1Fail

On Black #000000

Aa
3.17:1FailAA Large

Variations

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