Hinomaru Red

#bc002d

Cleaner, cooler red anchor in orange UI

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About Hinomaru Red

On my monitor, Hinomaru Red reads like a clean nip of red with just enough warmth to feel human. Compared to , it keeps more orange in the undertone, so it doesn't go wine-cool or feel too precise. Compared to , it doesn't sink into that heavier, heat-first darkness with the smoldery reveal. And next to , it lands a touch less "alarm bright" and more controlled, like the red you trust for layout, not just disruption.

I reach for Hinomaru Red when I need Hinomaru Red (not orange-scorched, not cold-red) on UI accents and packaging where color has to stay consistent across lots of screens. It's great for dashboards and logistics UIs, product labels in consumer tech, and broadcast lower-thirds where you want the red to pop without tipping into warning-orange. It also holds up on cream and light neutrals better than the deeper options.

Caution: on very warm backgrounds, it can look more orange than you expect. Cool grays and neutral blacks keep it reading purely red.

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Conversions

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Code snippets

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Contrast checker

WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.

On White #ffffff

Aa
6.61:1AAAAA Large

On Gray 100 #f5f5f5

Aa
6.06:1AAAAA Large

On Gray 900 #18181b

Aa
2.68:1Fail

On Black #000000

Aa
3.18:1FailAA Large

Variations

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Tints

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Tones

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Hues

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Temperatures

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Color harmonies

Complementary
Analogous
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Tetradic

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Similar colors

#bc012e
#bc002c
#bb0033
#ba0033
#c30232

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