Hinomaru Red
#bc002d
Cleaner, cooler red anchor in orange UI
About Hinomaru Red
On my monitor, Hinomaru Red reads like a clean nip of red with just enough warmth to feel human. Compared to Akai Red, it keeps more orange in the undertone, so it doesn't go wine-cool or feel too precise. Compared to Active Volcano, it doesn't sink into that heavier, heat-first darkness with the smoldery reveal. And next to Bullseye, it lands a touch less "alarm bright" and more controlled, like the red you trust for layout, not just disruption.
I reach for Hinomaru Red when I need Hinomaru Red (not orange-scorched, not cold-red) on UI accents and packaging where color has to stay consistent across lots of screens. It's great for dashboards and logistics UIs, product labels in consumer tech, and broadcast lower-thirds where you want the red to pop without tipping into warning-orange. It also holds up on cream and light neutrals better than the deeper options.
Caution: on very warm backgrounds, it can look more orange than you expect. Cool grays and neutral blacks keep it reading purely red.
Code snippets
Copy this color into your project.
Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
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