Love Juice
#cc1155
Deep crimson-red tint with rosy lift for love notes
About Love Juice
Love Juice reads like a deep, saturated magenta-red that's had the brightness dialed back. On a light surface it feels rich and intentional, not playful. Compared with Love Potion, it's less magenta-frosting and more focused, with a warmer push that keeps it from cooling out.
In UI, I use it for states that need to feel "serious now" without tipping into the harder, cleaner authority of the stricter reds nearby. Think chargeback workflow summaries, identity verification hard-fail banners, and SaaS onboarding blockers where the message should land fast but still look human. It's also a solid choice for e-commerce media galleries that need a flagged item marker that stays legible while the rest of the panel stays calm.
Pair it with off-whites or cool grays and you'll keep the warmth under control. On already-warm backgrounds, it can start to look sweeter than you intended, so test midtone pages before you ship.
Code snippets
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Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
Variations
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Tones
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