Pinky Swear
#eeaaee
Pastel bubblegum pink with a cooler, airy lift
About Pinky Swear
On a white card, Pinky Swear reads like a soft, friendly blush with a calmer glow than Candy Dreams. It's lighter than Candy Floss, but it doesn't feel as sugary or forward. Compared to Land of Dreams, it holds more saturation and comes across more distinctly pink, not neutral-morning-light. And next to Blackberry Yoghurt's restraint, this one steps forward without turning into Crisis-level energy.
I like using it for moments where you want a "yes" feeling that still looks polished: onboarding illustrations, review prompts, and lightweight UI accents in beauty and wellness flows. It's also handy for badges and confirmation states in gaming lobbies and creator tools, where you want something welcoming that won't compete with real photos. Color chips for CTA highlights feel right too, because it's light but not washed out.
Quirk: because the undertone stays sweet and fairly warm, it can look flat beside cool magentas. Pair it with creams or peachy whites, or you'll lose contrast against nearby pinks.
Code snippets
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Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
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