Fresh Gum
#ffaadd
Light cool bubblegum pink for fresh, airy surfaces
About Fresh Gum
Fresh Gum reminds me of pink bubble wrap that's been left near sunlight for a few minutes. It's unmistakably pink, but it feels gentler and more airy than the louder neighbors in this cluster, with a creamy glow instead of that powder-soft milkiness.
Compared to Candy Floss, it's clearer and more forward, not as muted or cozy. Versus Jigglypuff, it reads less milky and more crisp, more "lifted highlight" than "kept-it-chill blush." And against Candy Dreams, it keeps the brightness in check. The one I reach for when I need a sweet accent that doesn't tip into high-energy, especially in wellness apps, grocery and lifestyle ecommerce, and reward or promo banners. It's great on secondary buttons, pill tabs, and alert badges where you want quick attention without the glowing push of Candy Dreams.
One quirk: it tolerates white space well, but if your background is also warm, the pink can feel a touch sugary, so test next to soft peach neutrals before you lock it in.
Code snippets
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Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
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