Reign of Tomatoes
#f7250b
Tomato red-orange with moderated heat for alerts
About Reign of Tomatoes
On my screen, Reign of Tomatoes reads like a tomato-red that never quite tips into candy sparkle. It's a louder orange-red with a flatter, more matte feel than Apple Cherry, and less monitor-panicked than Primal Rage. Compared to Red Riding Hood, it holds onto more orange undertone, so the signal feels heat-forward instead of straight stop-red authority.
I reach for it when the UI needs urgency with a bit of street-level messiness: sports apps and live commerce, food delivery and grocery ordering, and CTAs on retail pages where "tap me now" matters more than crisp severity. It's also a solid choice for promotion banners and category highlights on light or mid-tone backgrounds, because the shade stays readable without turning burgundy on darker surfaces.
Pair it with white or cool grays to keep it from feeling muddy. If you stack it next to softer oranges, it'll try to take over, so give it contrast room rather than neighbors.
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WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
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