Fat Smooch
#c1537d
Saturated berry-red for bold highlights, less fuchsia
About Fat Smooch
I think of Fat Smooch as a red that looks like it's already had its edge sanded down. It's not mauve-leaning like Cabaret, and it's not dusty-sweet like Candied Apple. Instead, you get a mid-light, confidently saturated red with a slightly cooler undertone that reads more "ink on glass" than "warm fruit juice."
In interfaces, this is the one you reach for when you need a primary action that still feels friendly in the periphery. I use it for dashboards and transaction screens, especially when alerts stack up and you want the important button or status to stay legible without turning wine-dark. It's also a good fit for healthcare admin workflows where the rest of the layout is calm and you need one red moment that won't slip into pink.
Quick pairing note: keep it next to clean grays or near-neutral whites. Against very peachy backgrounds it can go a touch more pink, which is fine, but it's not the same crispness you get with cooler neutrals.
Code snippets
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Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
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