Don’t Be Shy

#ed2c1a

Hot medium orange-red for assertive primary CTAs

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About Don’t Be Shy

You spot Don't Be Shy on a screen like a warning label caught under a spotlight. It's the red-orange that feels tight and punchy, with more forward heat than the looser street-level orange of , and less flare-loud than the more red-aggressive . Where Dungeon Keeper sits a touch deeper and heavier, this one reads lighter and cleaner, like the UI is saying "now" without the fatigue.

I use it for dashboards and finance apps when the alert needs to stay legible and direct, not ember-dense. Think revenue or risk deltas, live-event status pills, checkout error states, and verification CTAs in performance flows. On dark themes it pops without turning into a red smear, which is the big difference from those more red-heavy neighbors.

Pair it with white, deep charcoal, or cool steel grays. On warm cream backgrounds it gets noisy fast, so give it cooler surroundings to keep that controlled urgency.

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Contrast checker

WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.

On White #ffffff

Aa
4.22:1FailAA Large

On Gray 100 #f5f5f5

Aa
3.87:1FailAA Large

On Gray 900 #18181b

Aa
4.20:1FailAA Large

On Black #000000

Aa
4.98:1AAAAA Large

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