Don’t Be Shy
#ed2c1a
Hot medium orange-red for assertive primary CTAs
About Don’t Be Shy
You spot Don't Be Shy on a screen like a warning label caught under a spotlight. It's the red-orange that feels tight and punchy, with more forward heat than the looser street-level orange of Chilli Crab, and less flare-loud than the more red-aggressive Arcade Fire. Where Dungeon Keeper sits a touch deeper and heavier, this one reads lighter and cleaner, like the UI is saying "now" without the fatigue.
I use it for dashboards and finance apps when the alert needs to stay legible and direct, not ember-dense. Think revenue or risk deltas, live-event status pills, checkout error states, and verification CTAs in performance flows. On dark themes it pops without turning into a red smear, which is the big difference from those more red-heavy neighbors.
Pair it with white, deep charcoal, or cool steel grays. On warm cream backgrounds it gets noisy fast, so give it cooler surroundings to keep that controlled urgency.
Code snippets
Copy this color into your project.
Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
Variations
Shades
Darker variations, created by mixing toward black.
Tints
Lighter variations, created by mixing toward white.
Tones
Muted variations, created by reducing saturation.
Hues
Hue rotations around the color wheel.
Temperatures
Warm and cool shifts of this color.
Color harmonies
Suggested palettes
Palettes built around this color.
Community palettes
Published palettes that include this color.