Potato Chip
#fddc57
Warm, creamy chartreuse for softer sunny highlights
About Potato Chip
Potato Chip reads like a thin layer of pale, salty yellow on a warm chip bag. It's light and a little dusty, not buttery and rounded like Royal Star, and it doesn't have that almost metallic crispness or extra sparkle vibe of Glitter Is Not Gold. Compared to Here Comes the Sun, it's slightly less sun-heavy, so it feels more snack-pack playful than late-morning glow.
I use it as light, friendly emphasis when I need the UI to feel upbeat without going into golden-alert territory. It's a great fit for e-commerce surfaces like "in cart" chips, checkout confirmation accents, and recipe or product thumbnail highlights in food and retail apps. In media products, it works well for step progression and "selected" states when the background is pale and you want a clear separation that still feels soft. It's the one you reach for when yellow needs to read like a flavor note, not a signal.
Pair it with grass green or deep olive borders so it doesn't blend into nearby leafy hues, and keep nearby whites slightly warm to avoid a washed, printed look.
Code snippets
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Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
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