Ultraberry
#770088
About Ultraberry
On a dark sidebar mockup, Ultraberry doesn't look bruised or ink-heavy like Hello Darkness My Old Friend, and it doesn't wear that "royal hat" magenta tilt from Royal Purpleness. It reads like a clean, concentrated berry with a cooler bias and a tighter, more deliberate saturation.
Compared to Purple, Ultraberry is deeper and more wine-leaning, so it keeps the pink identity but feels less violet and less airy. The sweet spot is the one you reach for when you need a confident accent that's still feminine, especially in beauty and wellness systems where tags, step highlights, and secondary CTA states need to feel richer than punchy magenta. I also like it for subscription and onboarding surfaces on media apps, where Grapest can feel a bit too soft and Purple can feel a touch too simple.
Pair it with soft neutrals, warm creams, or cocoa-browns. Cooler grays will make it feel slightly withdrawn, like it's stepping back from the UI.
Variations
Shades
Darker variations, created by mixing toward black.
Tints
Lighter variations, created by mixing toward white.
Tones
Muted variations, created by reducing saturation.
Hues
Hue rotations around the color wheel.
Temperatures
Warm and cool shifts of this color.
Color harmonies
Suggested palettes
Palettes built around this color.