Ultraberry
#770088
Cool magenta-purple accent, more saturated than plum
About Ultraberry
On a dark sidebar mockup, Ultraberry doesn't look bruised or ink-heavy like Hello Darkness My Old Friend, and it doesn't wear that "royal hat" magenta tilt from Royal Purpleness. It reads like a clean, concentrated berry with a cooler bias and a tighter, more deliberate saturation.
Compared to Purple, Ultraberry is deeper and more wine-leaning, so it keeps the pink identity but feels less violet and less airy. The sweet spot is the one you reach for when you need a confident accent that's still feminine, especially in beauty and wellness systems where tags, step highlights, and secondary CTA states need to feel richer than punchy magenta. I also like it for subscription and onboarding surfaces on media apps, where Grapest can feel a bit too soft and Purple can feel a touch too simple.
Pair it with soft neutrals, warm creams, or cocoa-browns. Cooler grays will make it feel slightly withdrawn, like it's stepping back from the UI.
Code snippets
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Contrast checker
WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.
On White #ffffff
On Gray 100 #f5f5f5
On Gray 900 #18181b
On Black #000000
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