Wizard’s Brew

#a090b8

Smokier mid-light violet for cool, modern accents

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About Wizard’s Brew

Wizard's Brew looks like a lilac-forward purple ink that's slightly fogged at the edges, so it reads richer than the whispery, airy , but not as settled and paper-dust muted as . Compared to , this one has clearer warmth in the undertone, so it doesn't float as cool or slippery when you put it on a light UI.

I use it for dashboards and finance apps when the brand tint needs to feel polished, not powdery. Think chart legend highlights, selected-tab fills, badge backgrounds, and onboarding step states where the purple should stay readable without turning into a grayish mauve. It also shows up well in education and admin UI for module headers and callout panels, especially when your neutrals lean a touch warm.

Pair it with soft creams and light warm grays; next to icy near-whites it can start to feel heavy. If you need that "more set in" look, go instead.

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Contrast checker

WCAG 2.1 contrast ratios. AA requires 4.5:1 for normal text, 3:1 for large. AAA requires 7:1 / 4.5:1.

On White #ffffff

Aa
2.93:1Fail

On Gray 100 #f5f5f5

Aa
2.68:1Fail

On Gray 900 #18181b

Aa
6.05:1AAAAA Large

On Black #000000

Aa
7.18:1AAA

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